Podcast versus Broadcast – Part 6

Reflection upon Teaching Radio Journalism & Practicum – Part 6

Social Media Promotion


November 2020

Leonita Angela interviewed 2 academicians: a teacher and a student.

On November 10, she uploaded an interview with the Head of Master study program of Communication Science -Mr.Beni Simangunsong- where they spoke about new media roles in this pandemic.

And a week later, she interviewed a student from Music Department – Richard Ignatius – where they talked about blessing through a melody. Richard sang 2 songs, titled:

  • “If I Could Tell Her”
  • “Left Behind”.

Enjoy his performance by tuning in to:

Bersua Via Suara • A podcast on Anchor

Should you want to contact me, below are the best ways to reach me.

Enjoy reading & listening to our podcasts. Thank you.

Carly Scheffer*

Kindly reach me via:

Kindly tune in to this podcast BERSUA VIA SUARA (meeting via voice) by Leonita Angela. Within her third week, she managed to produce 4 audio programs and the last episode is with a music student. There are 2 different songs in it and I’m listening it using another platform called SPOTIFY.

Comparison between Podcasting and Radio Broadcasting – 6th difference

6th difference: SPONSORSHIP

A radio station in Indonesia is regulated by our government and falls unto one of these categories:

  • Public Broadcasting
  • Private Broadcasting
  • Community Broadcasting
  • Subscribed Broadcasting.

Usually, a radio station belongs to public or private or community broadcasting. Our radio in campus and the radio station within disaster-affected region is categorized as community radio. But, I’m not sure whether podcast would fall unto any of those categories, why, it is because again it is not ‘broadcasting’ rather it is ‘narrowcasting’. Subscribed broadcasting refers to a schema where the audience needs to pay some money regularly in order to receive their programs. I can name several subscribed broadcasting operators, such as: indihome, transvision, indovision, etc.

I tuned in to Leonita’s channel via SPOTIFY whereas actually she produced it using anchor.fm (all my students are experimenting via anchor). These two brands are totally different which serve different features. You can listen to full songs, lots and variety songs in spotify and there is always an option to divert into a premium account in order to receive premium service from spotify. And of course, you can create a podcast channel using this brand.

But, for this exercise, all of us are using ANCHOR.FM in podcast creation. There is no specific reason to choose this brand except that it is free (anchor does not charge you any money when you sign up) <Why podcasting is free with Anchor> and what interests me is that anchor serves also as an aggregator. When you upload content using anchor, your content can be transmitted into 5 other brands:

  • Spotify
  • Breaker
  • Google Podcast
  • Pocket Casts
  • Radiopublic.

This means that you have the possibility of reaching a wider audience.

The following rule will always become the main formula in making money out of your channel. Be it in new media era or traditional era, the number of viewers/ listeners/ followers will become the determinant factor in attracting sponsors.

I see no significant difference in gaining sponsorships by monetizing your audio products in radio broadcast or podcast. The main principle is the same: if you can present that significant numbers of people are listening to your channel then advertisers will be interested.

However, again there is a difference. In radio station nowadays, not only you can produce programs ON AIR, you can also sell OFF AIR programs. You can have talk shows, live and music performances outside your studio room. You can create programs in malls, hospitals, department stores, schools, etc and still be broadcasted in FM (Frequency Modulation). This type of radio program – OFF AIR – enables radio people to visualize your program (not only sound) and most interesting factors you can meet your listeners face-to-face, even more you enable your listeners to meet their idols/ favorite artists. This is actually the trend on how radio programs make money; they are creatively making OFF AIR programs which obviously are going ON AIR and disseminate extensively via new media, namely:

  • website
  • social media
  • attract sponsors
  • meet their listeners face-to-face.

Another trend in podcasting is actually, the usage of video in an audio program. So, the setting of video is very simple, one camera even will do just fine. The camera person will just press the record button then it’s done. We all know that with video camera, we can get audio as well as video programs. The video podcast is very much the same as you watch YouTube program. That is why, we stick to audio output when we refer to podcaster and video output when we refer to a YouTuber. While those people who work in a radio and TV station are called broadcasters. When a podcast goes into video format, then I assume 2 things:

  1. First, for work efficiency. When you record a talk show for example, and you use a single video camera then you’ll get both audio and video format, no matter what. You then go to the editing room and delete/ hide the video, that would be fine. You can still make and upload audio content even when you record with a video camera.
  2. Secondly, to cater client’s needs. This motive relates to sponsorships or advertisers. When you make a podcast but are using video instead of audio only, you can put the advertiser’s products or logo inside your video podcast. The sponsors will pay the podcaster in return of visual exposure they’ll get from podcaster’s content. But then, the video podcast will not originally be broadcasted via spotify, anchor or Apple podcast. Rather, it goes to YouTube or other video platforms.

If you want to further talk on these issues, the best way to reach me is via social media, just type: Carly Scheffer*.

*Harry’s Head again makes room for Carly Scheffer. You can expect more from her the next few weeks.

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